Showing posts with label Writing. Show all posts
Showing posts with label Writing. Show all posts

Monday, 14 November 2016

How spelling and grammar is important for good article

The articles are the life and bread of a website that is dealing with traffic for revenue generation. The quality articles will be responsible for the traffic on the website. There is also another side to this where you can change the fortunes by simple adding a few keywords to the otherwise seemingly normal article to make it more innovative. But to do that we need to address that elusive question in how spelling and grammar is important for a good article to be written.


The question on how spelling and grammar is important for good article can be best explained with a case study. The low ranking websites are so because they are not optimized to the latest in the offerings as required for the higher-ranking positions. Then there is the optimization of the algorithms by the search engines to search for relevant data as well to see if the website that are being searched are really the ones that must be displayed in the results. The articles demand for decent grammar in the least as well as the spelling as they will determine the page ranking when the websites search around for relevant sites with their optimized searching algorithm.


An article is primarily defined as pieces of information that appear in periodicals such as newspapers and magazines. They provide in-depth information on a range of issues as warranted by the website owner. This information is then available to the internet for all to see and download or use. If the website is showcasing products, then the articles give in detailed product description with good grammar for the use to understand and also reasonably good spellings to avoid being blacklisted by the search engines thinking that these websites are not genuine and only misleading the users.


Articles can be either written or pointed to using the live links available from the article directories for gaining hits with the search engines. The spelling must be quite a basic thing to do these days with sophisticated tools and editors. It is not enough if you write an article alone but the quality the article must be visible which will ensure that your page is visited the users themselves and hence brings down the need to further optimize your webpage when the user has already saved the webpage to his/her favorites. The content of the article is also important as much as the SEO and other optimization strategies. Without quality of content, users don’t take a second chance and will quickly switch over to another website regardless of the information being already available in your site.


Wednesday, 22 June 2016

4 hassle-free ways to write how-to articles

You want to get your e-mail newsletter started, but you don't want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn't that much of a hassle once you have a system for it.


Creating short, how-to articles allows you to:


- connect with your audience


- position yourself as an expert, and


- increase sales


Bottom line: Give clients information they need and you'll be the first person they'll think of when they run into challenges.


Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they're happy receiving broad ideas that will allow them to tailor the information to meet their specific needs.


If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in.


Once you understand the needs of your audience, place your information in article format. Here's a system I've often used to produce quick, informative articles.


1. Begin with an identifier paragraph.


This is an introduction to the subject. Just let people know exactly what you're getting at.


2. Tell them why they should be interested.


This is where you just get into the reader's world. You will what you're talking about help them do their jobs better? In essence, that's all people really want to know.


3. Give short, realistic pieces of advice.


You have so much to say it's hard to fit it into short bits of info, but do it you must. Otherwise you'll lose your audience's attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing.


4. Wrap it up.


One of my mentors used to always say to me, "Tell 'em what you're going to tell 'em. Then tell 'em. Then tell 'em what you told 'em." No, he wasn't senile. His advice actually worked. At the end of every article I just wrap up what I've said by reviewing the key points of the article. It's called a "takeaway." What's the one thing you want the audience to take away from your article and implement in their daily work lives? Once you've answered that question, you have your final paragraph.


Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you'd be surprised. When reading e-mail especially, readers won't mind short, concise words and phrases. And that's especially true if those words and phrases add more to the bottom line and/or help them become more efficient.


Tuesday, 10 May 2016

How you can become a better writer

I have been writing professionally for more than two decades and teaching writing nearly that long. Every conference, every writing staff, and every class has always included some writer who asks: "How Can I Become A Better Writer?"


They don't usually like my answer. "Practice writing every day and read to study the writing of others every day."


They don't like the answer for one of two reasons usually. Some people are looking for some quick-fix, magic formula that will make them a good writer in three easy steps. Although my suggestion involves only two steps it is pretty obvious that it is a long-term project. The other group of people will sneer at the first because they consider themselves "real writers" but they don't like the answer any more than the others. They believe they have a gift that simply needs to be unlocked by the magic key that published, successful writers possess.


The simple truth is that there is no way to improve your writing other than to continually practice your craft. Write every day. Experiment, plan, revise, and revisit. Make challenges and deadlines and competitions. Push yourself and your writing will reward you. I promise. Write something inspired by a writer you admire and then write something completely your own.


However it is not enough to simply write in a vacuum -- or an ivory tower. You must also read the writing of others. Read far and wide. Read fiction, nonfiction, poetry and song lyrics. Read argument and persuasion, read informative and biographical, read science and fantasy. Read talented and skilled professionals and read those who are still finding their writing feet.


You are reading to gain inspiration and confidence. You are reading to build your vocabulary and your stockpile of writing tricks. You are reading to learn more about the rhythms and patterns of language. You are reading so that as you write you will be able to develop your own unique voice.


Learning to be a better writer is not the work of a weekend or even a semester. Learning to be a better writer is a life's work. If you really are a writer then you will never consider your work done. I don't know a professional writer who sits back and says "I'm done learning now, I'm as good as I'm going to get". Certainly it need not take a lifetime to reach professional status but you shouldn't make that your goal. Thinking in those terms can hold you back from becoming the best writer you can be.


For example, perhaps the reason your particular project was rejected had nothing at all to do with your writing but was in fact due to your topic, the particular needs of that publisher, or even the mood of the editor when your submission came across their desk. The truth is that you cannot control when you become a published, professional writer, but you can control your progress toward improving your writing. Believe me, the stronger your writing becomes then the easier it will be to achieve that other goal. When you reach the point that you regularly deliver quality writing then you will find a market. If you write it the rest will come.


Friday, 8 April 2016

Get your hands dirty historical research for novelists

For over a decade, while I was developing my writing skills, I had the great good fortune to work at a large outdoor ethnic museum near Milwaukee called Old World Wisconsin. This historic site includes a crossroads village and ten working farmsteads, with restoration dates ranging from 1845 through 1915. Old World Wisconsin is a place where Interpreters get their hands dirty, so my knowledge of historical domestic and agricultural processes grew exponentially. I learned how to warp a loom, how to milk cows, how to make rennet and lye soap. I prepared wine, sauerbraten, hops yeast, and Finnish egg coffee. And I’ve passed many of these skills, of course, on to my characters.


But hands-on experience brings much more to a writer’s toolbox than technical understanding. Living history sites and events can provide the specific sensory details that bring a scene to life. I know what hog intestines smell like when they’re being prepared for sausage casing, how flax fibers feel between my fingers as they twine into linen thread, what threshing machines sound like when they rattle to life in the middle of a newly-shorn wheat field. And because I have a novelist’s vivid imagination, my experiences at the site provided compelling insight into the lives of people long gone. Standing on a brick kitchen floor until my knees ached, having to fetch draft horses that broke through fences on a daily basis, wanting to weep when cabbage moths or drought destroyed crops I had carefully nurtured, cutting oats with a sickle so slick with sweat it was hard to grasp—this kind of experience provided new perspectives of the women who peopled both the restored homes I worked in and the pages of my novels.


The good news is that, to varying degrees, anyone can gain some hands-on perspectives about the people they are writing about. If possible, visit a working historic site. Obviously this is easier for those writing about, say, the nineteenth-century farm experience than those writing about Biblical days. But even sites only tangentially related to your time and place might provide some useful sensory experiences. Ask the interpreters (guides) questions. Visit during different seasons. Hang around, take photographs, jot sensory details and impressions in a notebook.


Look, too, for reenactors interested in your period. Ask reenactors questions that go beyond process and facts, and get to the experiences of the people they portray. Ask if you can hold their musket, or try your hand at tamping cabbage into sauerkraut, or whatever else is going on. Volunteer to help out at the next event. Get involved.


Finally, be creative about finding ways to experience bits of life. Sew (or order) a wool frockcoat, or a corset and period-appropriate dress. Learn how to tat lace or carve shingles with a drawknife. Grow heirloom vegetables. Ask a farmer to show you how to pluck chickens. Make a fire pit in the back yard, and try baking bannocks or cooking stew or frying flatbread.


Get your hands dirty. You, and your readers, will be glad you did.


Thursday, 7 April 2016

Eleven questions for laura preble author

Ms. Preble is an award-winning teacher, a jazz singer and pianist, and the author of The Queen Geek Social Club and its just-published sequel Queen Geeks In Love (both available from Penguin Books). A self-admitted geek, Laura is a science fiction fan and currently lives in the San Diego area with her husband, jazz saxophonist Chris Klich and her sons Austin and Noel.


T. E. Pouncey: I thoroughly enjoyed your novel. Are any of the elements in The Queen Geek Social Club autobiographical?


Laura Preble: Actually, the book is sort of like how I would have been in high school if I'd had better clothes and more confidence. Other than that, a lot of it is based on various elements of the schools where I've taught (West Hills High and Mar Vista High in San Diego, CA). I study my students, then take pieces of various kids, stitch them together, and create new characters. It's kind of like Frankenstein, but with less lightning.


TEP: Do you create a character and then visualize what they look like, or do you visualize a character and then create their personality?


LP: I think I usually have a voice in mind first. For Queen Geeks, I woke up one morning at 3 a. m. and just had this idea, and the character of Shelby in mind. Her appearance developed as I developed her personality; the smart-ass attitude and wry observations definitely shaped her appearance. Plus, she looks a little like me if I'm having a really good day and have access to a foggy mirror.


TEP: The character Shelby Chappelle in TQGSC has a great robot sidekick named Euphoria. Which robot would you rather hang out with, R2-D2 or C-3PO?


LP: Geez. That's like asking someone to choose which child they'd abandon on The Titanic … but if I had to pick, I think I'd go with C-3P0 because he actually talks. R2-D2 is much more down-to-earth and actually more intelligent, but since he just beeps and sounds like static from a faint radio station, it would probably bug me.


TEP: Speaking of movies, if TQGSC was optioned as a movie, would you want to write the screenplay?


LP: Yes, and if you happen to know of some really powerful Hollywood mover and/or shaker, please hook me up. I love to write dialog, so I think I'd do really well with a screenplay.


TEP: You once said you grew up in Ohio on a diet of hot chocolate and science fiction. Who were some of your favorite authors?


LP: I used to work at the local library, and my job was to go to the basement and bring up back copies of old magazines (this was before Internet … arghgh!). Anyway, when I wasn’t busy, I'd hide in the stacks and read Isaac Asimov and Amazing Stories, Robert Heinlein, Robert Silverburg, Spider Robinson, Larry Niven, Jerry Pournelle, plus fantasy like Tolkien and Piers Anthony. I'm really a sci-fi whore and will read anything anybody puts in front of me.


TEP: Any plans for a TQGSC sequel or do you want to work with a brand new group of characters?


LP: Well, I do have a sequel coming out in November of this year, and it's called Queen Geeks in Love. It follows the exploits of the same geeky characters (as well as Euphoria), and tackles the thorny problem of what happens when geeks date. Some highlights: attending Comic-Con as homemade superheroes, and putting on Geek Fest, a celebration of talent designed to humiliate those involved as well as those watching.


TEP: You have two sons. How do THEY react to Mom's being a self-admitted geek?


LP: Ah! They are little geeks in training. The oldest one, Austin, goes with me to Comic-Con. In fact, we did a singing contest together there on a new lip-sync video game. It was also great this year, because Penguin (my publisher) sold the first book at Comic-Con and gave postcards out for Queen Geeks in Love, so Austin would go up to people near the booth, hand them postcards, and say "Buy my mom’s book so she'll feed me!" Noel, the youngest, is too young to understand the true meaning of the word 'geek,' but he's obsessed with space, aliens, and Harry Potter (at age 4) so I think it's destiny that he'll be a little geek himself.


TEP: Is your first novel, Lica's Angel, still in print?


LP: Yes … I self published it a few years ago when I thought I'd never get a publishing contract. It's available on Barnes and Noble's website as well as Amazon and iUniverse. When I do book signings, they often have it in the store also. I started a sequel to that book also, but never got to finish it.


TEP: How did you become interested in jazz music?


LP: My dad had a killer collection of jazz, swing, and Big Band music, and when I moved away to college, I stole all his Duke Ellington records. Then I met my husband, Chris Klich, a consummate jazz professional (sax player), and now we make beautiful music together (yuck! Overt sentimentality!) Our most recent album, Blue Skies, still sells lots on CD BABY (and you can hear it at his website chrisklich dot com). We also had an originals band where I wrote all the music and lyrics, and that album is still floating around out there too, and can be heard at laurapreble dot com, my music site.


TEP: Which is harder to be: a good teacher, a good writer, or a good musician?


LP: It's hardest to be all three at the same time, which is what I go for. Plus good mom, good wife, and good Olympic discus thrower. (No, that last one was just to see if you were paying attention.)


TEP: Can you tell us about any new projects that will be published before the end of the year?


LP: In addition to Queen Geeks in Love, which comes out November 6 — and I'm hoping every person in the United States, Canada, and all English-speaking countries will buy a copy — I'm also working on a novel titled Punk Boy Mysterious which is not within the Queen Geek series, and I am in the process of finishing Prom Queen Geeks, the third book in the Queen Geek series, which will be out in Fall 2008. I've also been writing for Writer's Digest, and will be doing a workshop at the Southern California Writer's Conference. And I'm still hoping for a TV show, a movie, an appearance on Ellen, and perhaps a Pulitzer Prize for humorous literature featuring a robot. (Is that a category? It should be!)


Interview by T. E. Pouncey, and reprinted with permission from GeeksofDoom.


Wednesday, 30 March 2016

Every freelance copywriter needs to install their very own bat phone

Optional Description: Once you become busy as a freelance copywriter, you can't afford to answer the phone every time it rings. And if you're not yet loaded with projects, you'd be better to pretend you are. Otherwise, copywriting prospects may think you are desperate for work, and talk you down in your fees. At the same time it's important to have open communication with those clients who are paying you money to write copy. Here's my unique solution gleaned from too much time as a child, watching Batman.


--


I recently installed a "Bat Phone."


Remember the old campy Adam West Batman series? Whenever Commissioner Gordon called, a red phone in Wayne Manor's library would start flashing.


Alfred would come along, pick it up, and say in that servile English-butler voice, "Yes?... One moment, please."


Then he'd go grab Bruce who'd be doing something heroic like teaching Dick how to bake no-fat brownies. They both race to the phone to find out which felon had broken out of Gotham City's Prison.


To the bat poles!


Well, I have two paying copywriting clients who sometimes need to get hold of me ASAP. Often three or four times a week. I've not only been writing copy for their businesses but guiding their marketing.


At the same time I don't want to have to pick up the phone every time it rings -- for anybody. It just becomes too disruptive. I don't even want to have to go and check the call display. Either my wife or my assistant can handle enquiries.


Simply put, I don't want to talk to anybody who isn't paying me money for my time and expertise.


I'm also finished with free consultations. Works for some copywriters, doesn't work for me.


So, I called up the phone company and asked if they could activate an Ident-A-Call number. That way, when one of my copywriting clients calls, the ringer will sound different and I'd know it's them.


The neat thing was that my area code just introduced a new three digit prefix. I was one of the first phone numbers to use it, allowing me to select the last four digits myself.


Well, going with the Bat Phone theme, I thought (298) 398-BATP would be easy for my clients to remember.


I almost went through with it, until I read it out to the telecom lady...


"Is B-A-T-P available?"


Silence.


"Bat pee?" she asked.


No, that won't work. Call 398-Bat-Pee!


I ended up settling with (298) 398-HELP* which isn't as original, but easy enough to remember.


(*That's not the real number, of course. I'm not revealing the Bat Number in a public email).


Anyway, my clients are glad I got it (as well as my wife) as I tend to only check email and voicemail only once a day. It makes them feel that they are getting their money's worth and raises my perceived value at the same time.


I'd encourage any copywriter to do the same... or to erect some other barrier around you and your time. If you don't respect it, nobody will. Let 'em suck up your time and they'll suck up the dollars you could have been earning with it.